At BMC Ferrell, we’ve always believed that media is the mission field of our generation. Today, people engage with content across more screens than ever—TVs, phones, tablets, cars, and soon even wearables and smart displays. Every screen is an opportunity for ministry.
In a recent Media Spotlight interview, Ben Ferrell sat down with Andreas Kissinger, CEO of Lightcast.com, to discuss how ministries and faith-based organizations can expand their reach through modern media and the wise use of AI.
A Life Shaped by Ministry and Media
Andreas grew up as a missionary kid in Austria, watching firsthand how radio and early television opened doors for the gospel across Europe. That childhood experience sparked a passion that eventually led him to build some of the first Christian apps and streaming platforms.
Today, as CEO of Lightcast, Andreas continues that mission—helping ministries bring their message to every screen, everywhere.
How Lightcast Helps Ministries Multiply Their Reach
Many churches and ministries are creating great content—but they’re overwhelmed by the fragmented world of platforms, formats, and distribution. Lightcast solves this by providing a centralized Media Cloud that allows ministries to:
- Upload content once and distribute it across websites, apps, OTT, and social
- Manage their entire media library in one place
- Track global engagement
- Monetize content through donations, subscriptions, and more
Ben shared how one ministry using Lightcast discovered they were reaching over 50 countries, with detailed insights into where viewers were engaging most.
AI as a Powerful Ministry Tool
Andreas sees artificial intelligence not as a replacement for ministry, but as a tool that helps leaders do more with less. When ministries upload content to Lightcast, AI can:
- Generate titles, descriptions, and keywords
- Create thumbnails and artwork
- Produce captions and subtitles in 30+ languages
- Save countless hours of administrative work
Andreas emphasized that when used wisely, AI amplifies the gospel rather than competing with it.
Don’t Abandon Traditional Media—Add to It
A key theme of the conversation was the importance of using every available platform. TV and radio remain powerful and effective, while social media and streaming apps serve as essential bridges to reach younger generations and global audiences.
Social platforms should lead people back to your owned media—your website, app, and TV channel—where distractions fade and your message remains central.
The Opportunity Has Never Been Greater
Screens are multiplying. Platforms are hungry for positive, faith-filled content. Ministries that embrace modern media and digital tools are seeing exponential reach.
As Andreas said, “This is the moment for the Church to step boldly into media. God is raising up creatives, ministers, and communicators for such a time as this.”
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