Beginning in her living room, Joyce Meyer started a Bible study for her friends. Soon, it grew and relocated to her home church. She developed a teaching series that incorporated stories of her own life and struggles. Eventually, Joyce and her husband Dave produced a radio program, “Life in the Word.”
When BMCFerrell first started working with Joyce Meyer Ministries, the radio program was on about 100 stations, and they had just begun the television ministry.
Over the next 15 years, BMC was involved in almost every aspect of Joyce Meyer Ministries. We helped to initiate a regular direct mail program, a monthly magazine, their first website, and fundraising for the international headquarters in Fenton, Missouri. We also helped with conference advertising/promotion and provided production consultation for the radio and television programs.
Our agency represented the radio and television program, “Enjoying Everyday Life.” We traveled the world, expanding the ministry through negotiations with stations and networks for program placement. The ministry grew to become one of the largest media outreaches in the world.