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Revealing Greatness

Revealing the Greatness of the Product

“Your job is to reveal how good the product is, not how good you are”- Julian Koenig

Julian Koenig passed away at age 93. He was one of the great innovators of modern advertising. He was the creative force behind some of the most effective and memorable advertising campaigns of all time. Among many others, he was widely known for creating Volkswagen’s “Think Small” campaign...